Trachten-Look ohne Dirndl: Der Wiesn-Style, der 2026 alle Blicke auf sich zieht 🍂✨
Inspiration

Traditional Attire Without a Dirndl: The Oktoberfest Look That Will Turn Heads in 2026 🍂✨

Dirndl or no dirndl? This question comes up every Oktoberfest season. We’ll show you what a traditional outfit looks like without a dirndl—one that’s just as charming, but without the laced corset ...
Schulanfänger Kleidung: 7 Outfit-Ideen für den ersten Schultag 🎒✨
Inspiration

Clothes for First-Graders: 7 Outfit Ideas for the First Day of School 🎒✨

The first day of school should feel special—but please, no shoes that pinch and no “Mom, that’s scratching me!” 🎒🩷 We’ll show you seven cute and comfortable outfit ideas for first-graders that look...
drei jungen in anhänger mit cardigan maxi in blau und grau mit zopfstrickmuster
Inspiration

Traditional Attire for Boys: How to Pull Off the Look That Works from Oktoberfest to the Parish Fair 🦌✨

A traditional outfit for boys should look cute, but above all, it needs to be able to hold up for a whole day at Oktoberfest or a local fair. We’ll show you what really matters when it comes to tra...
Kaschmir trifft Tracht 🥨 – unsere Cardigans für besondere Momente
Inspiration

Cashmere Meets Traditional Attire 🥨 – Our Cardigans for Special Moments

Whether it's Oktoberfest, a parish fair, a family celebration, or a fall wedding—our traditional-style cardigans made from 100% cashmere combine traditional details with modern design and exception...
Wenn der Sommer nach Kirschen schmeckt 🍒
Frühling/Sommer

When Summer Tastes Like Cherries 🍒

Now is the time when cherry trees bear their most beautiful fruit and summer reveals all its lightheartedness.
Back in Stock: Ihr habt auf MOLIE gewartet 💗
Inspiration

Back in Stock: You've been waiting for MOLIE 💗

We didn't want to keep this from you—fresh & sassy in every color—finally back in stock 💗:
Salbei – die sanfte Leichtigkeit des Frühlings 🌿
Inspiration

Sage – the gentle lightness of spring 🌿

Sage—calm, gentle, and full of natural lightness—showcases the harmonious, relaxed side of spring and brings a soothing freshness to your wardrobe. ...
Neue Capsule an Bord: Petite Poupette 🩶
Frühling/Sommer

New capsule collection on board: Petite Poupette 🩶

In collaboration with Petite Poupette, we have created an exclusive collection that combines Nordic charm with timeless design.  
✨ Leicht, flauschig, unverzichtbar – das ist JULIANNE
Herbst/Winter

✨ Light, fluffy, indispensable - that's JULIANNE

Still frosty in the morning, a hint of spring in the afternoon.Wind, sun, maybe a last snowfall - all in alternation.March brings the first bright days and gentle transitions.